The Importance of Digital Marketing for Campsite Businesses

Written by Gate One Travel. Posted in Rv marketing, Rv park, Tourism websites

Bed and breakfast website

Vacation and campground marketing is different from other types of marketing. You are attempting to reach a unique crowd, mostly families that are looking for upcoming vacation plans. In addition to reaching this unique market, you also have to encourage travelers to choose your cabins over other local campgrounds. These campground designs and marketing tips are sure to attract this type of customer and improve your overall camping guest counts.

Dedicate funds to a specific marketing budget

Campgrounds and vacation destinations are a business and require a specific marketing budget, just as any other business does. Generally speaking, the more money that you allocate to your marketing and campground design, the more results you will see. You will also have to decide where to spend those dedicated marketing dollars. On average, companies spent 25% of their total marketing budgets on digital marketing in 2014, with that expected to rise to 75% within five years. Travelers are often booking their trips online, so digital marketing is a good method for campground design.

Learn where your customers are at

Digital marketing includes many different platforms. In addition to marketing to your customers digitally, you also have to find which specific digital platforms they are using. Are most people looking for campsites on social media? Do they prefer to receive deals and discounts via Email? Are you attracting a lot of traffic to your website? It is very important to understand these numbers so you can know where to allocate your digital marketing funds for the best results.

Implement an SEO strategy

SEO, or search engine optimization is also important in increasing digital traffic. A study from Outbrain shows that search beat out social media by 300%, making it the number 1 driver of traffic to content sites. It is still important to have a social media presence, but a better campground design for marketing purposes should be to drive traffic to the website through the social media site. Additionally, Google processes about 1.2 trillion searches every year, based on the 100 billion a month number that was released by the company in 2012. Outsourcing your SEO needs can be extremely valuable. SEO includes many different aspects and it can be difficult to keep up with the most effective strategies, especially if you are not familiar with best practices in SEO today.

Know what to market

Just as with any other business, your individual marketing designs are also very important to increase results. RV marketing designs are going to differ significantly from a bed and breakfast website. You can work with a graphic designer on the actual designs of your marketing materials, but you will want to have a goal in mind. What types of camping activities do your guests enjoy the most? What attractions on your campsite make you unique from other campgrounds? Capturing these things with a photograph or video can be effective marketing, especially as you look for designs to send to your customers.

Consider incentivized marketing campaigns

Marketing is effective for those customers that are already planning on taking a vacation. Incentivized marketing is beneficial for encouraging customers that were not planning a vacation to do so. By offering a discount or a deal, you can encourage guests to plan a camping trip at your campsite. Even if the guest does not actually covert and book, simply driving them to the camping websites puts your campsite in their mind for when they are planning a vacation.

Digital marketing plays an important role in increasing campsite visits. Travelers today have many camping options and many will head to the internet to find their next campsite. If you want to be successful and pull in new customers, you will need a dedicated digital marketing budget. This budget should include SEO, social media, and a comprehensive campsite website.

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